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(Leatherhead, UK) — Smithers is pleased to announce the 10th edition of Sustainability in Packaging Europe, taking place 21–23 October 2025 at the iconic Hyatt Regency Barcelona Tower in Barcelona. Following a highly successful 2024 event with over 650 professionals from across the supply chain—including brand owners, retailers, converters, material producers, waste management firms, regulatory bodies, and NGOs—this flagship event takes sustainable packaging to new heights.
As Europe’s leading sustainable packaging event, the conference features more than 100 packaging industry expert speakers, offering a comprehensive 360° perspective on pressing issues such as the circular economy, regulatory frameworks including PPWR and EPR, recycling innovations, biobased plastics, AI, and more. The 2025 speaker roster includes senior leaders and technical experts from leading global organisations. Highlights include: • Juan Manuel Bañez Romero, Head of EU Sustainability Policy, Amazon • Alejandra Navarro Barrón, Packaging Sustainability Manager, Reckitt • Anne Guillou, Sustainability Packaging & Development Manager, L’Oréal • Bastian Lankeit, Team Leader Resources & Products Corporate Responsibility – Circular Economy, Schwarz Corporate Affairs • Paul Earnshaw, Senior Packaging Manager, Tesco PLC • Richard Akkermans, European R&D Packaging Productivity & Sustainability Manager, Mondelez Optional pre-conference workshops include Global EPR Developments, Unwrapping PPWR, Flexible Packaging and Reusable Packaging – adding even more insights and knowledge to your event experience. The 2024 edition attracted: • 650+ delegates, with 48 % at Director or C‑Suite level • 139 delegates from global brands and retailers, and 115 from converters Feedback was overwhelmingly positive with a Net Promoter Score (NPS) of 80 and 88% of attendees planning to return in 2025. Key attendees already confirmed for 2025 includes Mars, H&M Group, Lavazza, Aldi, Perfetti Van Melle, Bosch, Pepsico, Heineken, Carlsberg, Mattel, LEGO Group, Unilever, P&G, Nestlé, Werner & Mertz, Diageo, Rossman, Thornton & Ross, Altria, Associated British Foods, Ontex, Danone, Jacobs Douwe Egberts, Primark, AB InBev and many more. The event features a dedicated networking programme, including over 10+ hours of networking time at drinks receptions, a vineyard tour, a sightseeing bus tour, pre-conference workshops, during the main conference, and more. Join us and save 10% off your ticket with code SUST25EBR when registering online here: https://bit.ly/45fcD1S
